The SharpBrain Guide to Brain Fitness: 18 Interviews with Scientists, Practical Advice, and Product Reviews, to Keep Your Brain Sharp, helps to guide the reader navigate through the growing brain research. It identifies the lifestyle factors and products that contribute to brain fitness.
Brain Guide Methodolgy
Insights from eighteen of the world's top scientists and detailed descriptions of over twenty products that pertain to brain fitness are included in the book. It is to be used as an essential guide to the field of brain fitness, neuroplasticity and cognitive health. It is aimed at helping both lifelong learners and and professionals in the healthcare, education, business and in other related fields to learn about emerging trends and forecasts of what the future will hold. The authors examine brain fitness from different angles while presenting the broadest picture of this emerging science.
The Brain Guide is organized into seven chapters:
- The Brain and Brain Fitness 101
- The Four Pillars of Brain Maintenance
- Mental Exercises vs Mental Activity
- Brain Training Software
- A Growing Range of Applications
- Ready for the Future?
- Opening the Debate
Some of the chapters begin with a bulleted list of topics covered and end with relevant interviews with scientists and others.
Debunking Old Brain Myths
In the overview of the science, products and trends, many old myths are debunked about keeping the brain in top shape. it separates hype from hope in the brain health arena as the new information is based on solid-research based foundations.
Brain Training Revolution
The new research on brain fitness not only helps to better the understanding of the brain but also how to nourish it throughout life by using the latest information about cognitive health across a lifespan. The eighteen scientists share their thought-provoking insights about the present and future.
Topics Covered in Brain Fitness
Among the many topics included in Brain Fitness are:
- Brain structure and functions
- The aging brain
- Lifelong learning
- Why lifestyles such as nutrition,stress, physical exercise and mental stimulation count
- Different styles of brain training
- Brain training software, profiles and evaluation criteria
- Healthy aging
- Increased emphasis on brain maintenance
- Integration of physical and mental exercise
The book includes a guide for use by book clubs and provides many topics for discussion. It is easy read in spite of the magnitude of the topic.
About the authors
Alvero Fernandez is co-founder of Sharp Brains, a leading market research firm covering applications of neuroscience and cognitive science in education and healthcare. He received a masters' degree from Stanford University and is a teacher at the University of California at Berkeley's Osher Lifelong Learning Institute. He is also a Clinical Professor of neurology at the New York University School of Medicine and Diplomat of the American Board Professional Psychology in Clinical Neuopsychology. Fernandez is a member of the World Economic Forum and is internationally known for his clinical work, research and teaching in neuropsychology and cognitive neuroscience. He is the co-author of The Executive Brain: Frontal Lobes, The Civilized Mind and the Wisdom Paradox: How Your Mind Can Grow Stronger as Your Brain Grows Older.
Elkhonon Goldberg is internationally known for his clinical work, research, and teachings in cognitive neuroscience and neuropsychology. He is co-founder and Chief Scientific Advisor at SharpBrain. Goldber is also a Clinical Professor of neurology at New York School of Medicine and a Diplomat of the American Board of Professional Psychology in Clinical Neuropsychology. He is the co-author of The Executive Mind: Frontal Lobes, The Civilized Mind and The Wisdom Paradox: How Your Mind Can Grow Stronger as Your Brain Grows Older.
Fernandez, Alvero and Elkhonon Goldberg. The SharpBrain Guide to Brain Fitness. San Francisco: SharpBrain,Inc, 2009
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